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Mission and Values

🧭 Mission


Flink Mission Statement: We are on a mission to give people back time: our business is to deliver groceries faster than anyone else.

We fight the traditional food retail industry on behalf of under-served customers. We strive to build the most sustainable retailer. We listen to our customers and react to their feedback. We stay close to the frontline.

⚖️ Values


Our company values are at the core of how we work at Flink. Since introducing them, we have gather valuable feedback and they continue to drive our decisions, shape our culture, and keep us focused on our mission. If you have insights or examples of how you embody these values at Flink, we’d love to hear them in this channel: #flink-values.

  1. Work hard to get 1% better every day. We never rest on our laurels, we stay hungry, keep pushing, keep innovating. Otherwise, another brand will steal our lunch. We set ambitious goals and meet them.

  2. Keep things simple and pragmatic. We believe in simplicity and scalable solutions. We manage costs tightly.

  3. Take your topic and run with it. We believe in: Done is better than perfect - actions speak louder than words. No excuses, own up and get it done.

  4. Best idea wins. The idea matters, not who had it. We can debate fiercely - but when a decision is made, we commit and execute.

  5. Never let another Flinker fail. Flink is a team sport. We support each other to get things done. We look out for each other and acknowledge jobs well done.

  6. Be close to the frontline. We expect all HQ employees to spend time in the hubs and with customer service frequently as it helps us to make better business decisions.

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