Work hard to get 1% better every day. Be on offense all the time. We never rest on our laurels, we stay hungry, keep pushing, and keep innovating. Otherwise, another brand will steal our lunch. We set ourselves stretch targets and let the results speak..

Keep things simple, pragmatic and invest smartly. We believe in scalable simplicity. We believe constraints help drive creativity. We have an ownership mindset and spend the money as if it was our own.

Take your topic and run with it; do what’s best for our customers. We believe: Done is better than perfect and that actions speak louder than words. We make bold decisions. We think customer first, Flink second, and ego third.

Assume nothing. Face the facts and welcome healthy conflict. We encourage everyone to fight for their ideas and discuss until the best solution is found. We also acknowledge our mistakes and course correct fast when needed.

Never let another Flinker fail. Flink is a team sport. We support each other to get things done – without expecting something in return. We look out for each other and acknowledge jobs well done.

Hire people who have the potential to become better than us. Our team is our strongest competitive advantage. We want to attract the best people in the industry and create an environment where people can grow and go beyond their potential

Be close to our hubs. We want to create the best working conditions for team members in our hubs. We expect all HQ employees to spend time in the hubs frequently as it helps us to make better decisions.