📰 In This Week's Newsletter:
Weekly To Do's: Freshness Focus, Easter Rescue Bag
Key Updates: Auto-Created Inbound Lists for Dunkin' Donuts
Shelf Changes & Delistings
🫑 Freshness First: Campaign Update
Our Freshness Campaign has been live and running since last week - so here’s the weekly update to make sure Freshness stays top of mind for all of us:
1. This week’s focus product 🫑
13123231 Paprika mix 500g (23 quality issues last week)
13123168 Paprika rood 1st
‼️ Almost 70% of issues (77 cases divided over 38 hubs) in the last 4 weeks one of these products had a fresh check in the morning but still had a perished issue later that day.
Please make sure you:
👉🏽 Check your entire stock of bellpeppers to ensure freshness
👉🏽 Take special care in doing the checks in the morning
👉🏽 Ask your pickers to have a last eyes on the product and do a final quick check when packing them
What to watch out for:
Good for sale if it is firm, not too soft
Outbound as Rescue Bag if only one of three has bad quality, or if they are too small
Outbound perished if it is soft, has skin defects, pressure spots or mold rot
Here are some negative examples of paprikas which lead to post-order issues:
2. Freshness Refresher Training Completion
Last week, we launched a new EduMe Guide for all OAs to refresh their knowledge about freshness. Completion so far remains low with 6%.
👉🏽 Please ensure all your OAs complete the guide: Go to WF App -> Trainings -> Freshness First, or find last week’s WF Newsletter in their email.
👉🏽 Track completion for your hub here. Simply filter for the Freshness Refresher Course, and see which employees haven’t done it yet.
3. Reminder: Ensure freshness throughout all processes
To earn our customers’ trust and prevent them from churning, every step of our operation, from inbound, checks, picking & packing to the final delivery, must be flawless.
Strict Inbound Checks: Catch quality issues the moment they arrive at the hub (Outbound during Inbound via HubOne)
Proper Storage: Ensure F&V are stored correctly (e.g. Bananas in crates)
Daily Fresh Checks: Perform these accurately and carefully every single day
Pick with Purpose: Always inspect item quality during the picking process to reduce perished items reaching the customer.
Use Fruit Paper Bags: Loose fruit stays safe in transport and arrives in better condition for the customer, making them feel we handled their order with care.
👉 Make sure you have the Fresh Check Guides printed hanging in the hub - everyone should know it!
🐣 Reminder: Create 2026 Easter Rescue Bags!
Our Easter bags are live, make sure you create them with left-over Easter products you have in stock.
The Easter Rescue Bag is live in the Rescue Bag Builder in HubOne
Duration: Continue creating and selling bags until the specific Easter SKUs are depleted.
SKU: 134652961
📋 The Easter SKU List
Please use only the following items for the Rescue Bags:
SKU | Product Name |
134202919 | G'woon Paaseitjes melk (200g) |
134202951 | G'woon Paaseitjes melk karamel zeezout (200g) |
134202927 | G'woon Paaseitjes melk praline hele hazelnoot (200g) |
134202960 | G'woon Paaseitjes melk/puur/wit (400g) |
134202978 | G'woon Paaseitjes wit (200g) |
134202935 | G'woon Paaseitjes melk stroopwafel (200g) |
131351082 | Paashaas (60g) |
114351845 | G'woon Lente mergpijpjes (270g) |
114351773 | G'woon Paasgebak (260g) |
131347023 | G'woon Roomboter Amandelstaaf (250g) |
13135105 | Merba Pasen Crème Sprits (175g) |
Quality Check: Ensure that fragile items like the Crème Sprits and Paasgebak are placed on top or handled carefully so they arrive at the customer in perfect condition.
Variety: Try to ensure variety with the products you have left.
Stickers: Please print off the Rescue Bag Easter design and attach to the shelf you store the bags on so it can be scanned when picking. You can also print off more and attach them to the bags or write on the bags.
Let’s make this the best Easter Saving yet for our customers!
🍋🫑 Fruit & Veg Leaflet This Week
This week's Fruit & Vegetables leaflet focuses on severe tomato and blackberry shortages alongside critical quality alerts for lemons and mixed peppers due to high rejection rates for mold. See more here Week 16.
🍩 Auto-Created Inbound Lists for Dunkin' Donuts - Live tomorrow, Wed 15 Apr
We’re having a nice inbound update - making your bakery inbounds even faster and efficient!
Starting tomorrow, Donkin’ Donuts products will be included in the auto-created Stadsbakkerij Inbound Lists.
No extra steps needed, only follow the usual process:
👉🏽 Check in the delivery for Stadsbakkerij
👉🏽 Find the auto-created inbound list in the shared lists
👉🏽 Find Dunkin Donuts included in the Stadsbakkerij list
For any issues, please contact #tech-hub-service_nl
Shelf Changes
The shelf changes will be posted at 15:00 today and will go live tonight. Please move products to their new locations after closure or tomorrow morning. Don't forget the back stock!
If you do not find your hub's file in the folders, it means there are no shelf changes for you this week.
For further info please read this article.
Delistings
Monthly Delistings here
Hub 3.0 |
Hub 3.1 |
Hub 4.0 (AMS_ZUID) |











